How To Train Your Data: Preparing for an AI Future

Join us for an insightful seminar on data and digital transformation in FMCG!
Brought to you by the Digital & Data Hub at Nestlé Austria.

Details:

📅 20 Oct 2025, 10:30AM CET
💻 Free Teams Webinar
🗣️ with Cristina Morarescu, Head of Digital, Data & Analytics (Nestlé Austria)

About the session:

🤖 This session will explore how building a robust enterprise data architecture lays the foundation for AI and automation, enabling smarter decision-making, faster execution, and more personalized consumer experiences.
🚀 The seminar will also highlight exciting areas of growth and innovation in FMCG, including consumer data activation, product data evolution, and the evolving role of AI.
💡 Rather than diving deep into technical details, this session will also focus on the mindset shift needed to embrace digital change and unlock the full potential of digital transformation.

If you're curious about the future of digital in FMCG and how data can become your most powerful asset, this session is for you. Save your spot for free!

About the speaker:

Cristina Morarescu is a digital transformation leader with academic roots at the University of Vienna, the Vienna University of Economics and Business, and a focused stint at New York University in communication science and digital marketing.

She began her career in startups and scaleups, working across growth hacking, product development, and digital marketing. At Nestlé, Cristina led the migration to a unified tech stack as Corporate Digital Brand Manager, then built an automated backend for consumer data collection & activation as NiM Digital Manager.

Today, she heads the Digital & Data Hub at Nestlé Austria, driving transformation across all functions & businesses.

Outside of work, Cristina is a passionate tennis player, having spent her youth chasing a pro dream on the court. She also loves hiking and spending time outdoors whenever she can.