RIT Project Product Innovation & Rebranding

The project is an entrepreneurial challenge designed for students in collaboration with the Rochester Institute of Technology. 

Its primary aim is to encourage participants to conceptualize innovative ideas or solutions that can be developed into viable market offerings. Students will be divided into groups of four, fostering teamwork and collaborative efforts throughout the project.
Each group will work on five specific deliverables, which will guide them through the process of developing their concepts. They will have the opportunity to utilize the YEP platform as a valuable resource, providing them with knowledge and tools to enhance their project development.
This project not only aims to deepen students' understanding of entrepreneurial principles but also provides practical experience in addressing real-world business challenges while working collaboratively in a team setting.